04
What to Avoid
5 common errorsWhite athletic socks with leather shoes
The easiest way to undo an outfit. Dress socks always. No exceptions.
Slim or skinny fit on chinos or trousers
Prep silhouette is relaxed, not fitted. Slim chinos look fast-fashion, not Ivy.
Combining three or more bold patterns
Pattern mixing is an art. Start with one pattern, add texture not another bold print.
Ironing an OCBD collar flat
The natural collar roll is the point. Pressing it flat turns Ivy into office drone.
Trousers too short (no break) or too long (puddling)
A slight break is classic. No break is modern but risky. Puddling is never acceptable.
05
The Brands
2 referencesLacoste
France · €€
The polo shirt. French sporting elegance. The crocodile is understated branding done right.
Ralph Lauren
USA · €€€
The definitive American prep brand. Purple Label for luxury, Polo for entry.